Griffith Hack Clean & Sustainable Technologies


Stakeholders forcing change to sustainable practice by Justin Blows
September 9, 2010, 9:29 am
Filed under: Feature

I found a couple of interesting articles about IKEA (report), and WHOLE FOOD MARKET (report).

Apparently, IKEA (This must be the biggest furniture manufacturer and retailer, I would think) is buying 6 German wind farms to power it’s operations with renewable energy. No doubt, IKEA is sensitive of what the eco-aware German market thinks about the sustainability of IKEA’s operations. It’s a great example how companies are moving in line with the expectations of their stakeholders – in this case their customers.

It is reported that WHOLE FOOD MARKET, has forced its supply chain (2,100+ suppliers) to meet certain packaging guidelines. The guidelines mandate that suppliers reduce the use of plastic in product packaging, encourage the switch to glass when possible, limit acceptable packaging materials to those that are easily reused or recycled, and/or feature the highest percentage of PCR content. Suppliers were given one year to transition to more eco-friendly packaging.

All new body care and supplement suppliers must meet the packaging guidelines before their products can be sold in one of the company’s more than 300 locations in the U.S., Canada and the U.K.

According to this report, other retailers such as TESCO and WALLMART, some of our biggest companies, are also driving clean and sustainable technology innovation, forcing change on their supply chains. Plenty of opportunity here for entrepreneurs looking for a new project!

Justin Blows

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