Griffith Hack Clean & Sustainable Technologies


Who Holds the power? Lessons from hybrid car innovation for clean technologies by Griffith Hack

Griffith Hack is pleased to announce the launch of the report: ‘Who holds the power? Lessons from hybrid car innovation for clean technologies.’

Australian companies and developers looking to benefit from the upcoming clean technology boom have been warned to think carefully about how they protect their ideas, following analysis of global patents in the rapidly expanding hybrid car market.

The report found that the market leader in hybrid technology has filed so many patents ahead of its rivals, that other major manufacturers are now being forced to use the technology ‘under licence’ or develop very different types of vehicles. This has very real implications for Australian innovators, including companies and researchers hoping to receive funding from the federal government’s $1.3 billion Green Car Innovation Fund.

As the report warns: “Failure to understand how companies compare to their competitors, may lead to wasted investment, infringement and a lack of commercial success.” “Growing concerns about energy security, climate change and pollution are motivating governments everywhere to introduce strong measures that favour innovation in clean technologies, such as hybrid cars,” notes co-author, Dr Justin Blows. “Our report shows that clean technology innovators are massively investing in IP, to ensure they remain competitive as the world moves into a new age of clean technology.”

Report co-author Mike Lloyd adds: “Hybrid car sales were non-existent until Toyota made a commitment to this sector after 1994, at a time when oil prices were low. The company’s initiative and aggressive patent filing strategy have, in turn, forced other motor companies to respond in a variety of ways. There are lessons here for all innovative companies, including those Australian organisations and individuals looking to make their mark on our motoring future.”

For the full report click here.

For further information on the report, please contact:

Mike Lloyd IP Portfolio Management Consultant Clean & Sustainable Technologies Group Griffith Hack
Tel: 03 9243 8315
Email: mike.lloyd@griffithhack.com.au

Dr Justin Blows Patent Attorney Clean & Sustainable Technologies Group Griffith Hack
Tel: 02 9925 5938
Mob: 0425 215 470
Email: justin.blows@griffithhack.com.au

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: